Strategies & Tactics for Marketing Globally
Going global is an exciting and sometimes overwhelming challenge. While you may have found success in the domestic marketplace, taking your product abroad requires an entirely new strategy. This course will help you develop your export strategy, and increase your competitive advantage, by learning how to select the foreign markets that are best for your particular company, goods, or services. Through group discussion, lecture and case study, participants will focus on:
- The foundations of a successful international business strategy - the right and wrong reasons for going global;
- Creating a winning business plan for the strategic and tactical selection, entry and development of new export markets;
- Identifying the foreign markets in which your product or service has the greatest opportunity for success;
- Avoiding new market entry pitfalls; and
- Protecting your market position - the importance of contingency planning in a successful international strategy.
About Our Instructor
Craig Maginness of Exin Asset Management LLC has extensive real world experience in the development and implementation of international business strategies, export market entry, and the management of international operations.
